Al Woods words
A million different things go into running a business, so it can be extremely easy to overlook some crucial components. Perhaps the most important of these is your website. It might surprise you to learn how important your digital presence is and the impact it can have on your audience.
Of course, as an ecommerce owner, you already know that a website matters when it comes to shopping. Without a website, your customers couldn’t buy your products. But what you might not know is the influence it has on consumers’ assumptions about your brand.
An ecommerce website is more than its product page and shopping cart. Here, we’ll walk you through all of that and why effective web design for ecommerce is important.
It is the showcase of the digital age
For better or for worse, the popularity of Main Street is declining and the importance of online marketing is increasing. As one European digital agency explains, rather than your storefront, customers will judge your website. This can be the deciding factor between a purchase or a pass.
If you want to attract a larger audience, you need to make sure your storefront is at its best. If a potential customer lands on your site and finds the site disappointing, they won’t bother looking at your products or services.
Don’t be lax and don’t let clients slip through your fingers: invest in website design!
It lets customers know what to expect
Along the same lines as what we mentioned above, your website lets customers know what to expect from you. A lazy and shoddy website indicates a lazy and shoddy business. It may sound harsh, but it is the truth.
It’s important to remember that an effective web design also incorporates practical usability. A 2017 study found that most internet users prefer sites that are easier to use (go figure!).
By putting effort into your website, your customers will assume that you care about their business. This is a huge plus and could help build customer loyalty.
Effective design builds confidence
If you walked into a store and saw it was dirty, with inventory strewn across the floor and messy products, would you trust the owners? It is not very likely. The same goes for the world of e-commerce. When you can’t to clean a website, you can make sure it looks its best.
How? ‘Or’ What? By tidying up your web design and making it easy to use. Don’t throw annoying pop-ups and multiple giveaways to your audience. Keep it simple and let your audience make their own decisions when browsing your website.
If you care about the user experience of your site, they in turn will care about your brand. It is a mutual investment.
Your competitors are already investing in their design
Our last tip, but perhaps the most important to digest, is that your competition is already investing in website design. This will hold up whatever industry or niche you belong to and shows no signs of slowing down. If you want to stay ahead of the game, you need to get involved!
The worst advice we can give you is to keep an obsessive eye on what the other team is doing. It will only slow you down and stress you out. However, some market research can never hurt.
Check out the websites of companies in your niche and see how they do things. It could provide you with the inspiration you need to improve your digital field!
Don’t Underestimate the Power of Web Design
The way you present your business online is a lot like the way you dress for an interview. First impressions count and customers will remember them. Put that extra effort into your online presence and you could reap the rewards for years to come.