Millennials are more than twice as likely as older generations to tackle a wide variety of new creative tasks, according to a new survey by a photo and video company. Story blocks. The survey suggests that creatives in the 18-35 age group are more likely to try a wider range of creative tasks, including building a mobile app, taking art classes online and even learning to knit.
The survey asked more than 1,000 US-based content creators and StoryBlocks users to research differences in how younger and older generations approach creativity, noting a number of different trends. .
The survey also asked creatives what kind of software they were using. Only about 25% of the younger group said they used Adobe, long the biggest name in authoring software, but the older generation was only a few percentage points higher, at just 29%. The intergenerational difference in where they find stock media was a bit larger: 27% of millennials used in-software tools to find the images they needed, compared to just 6% of over 35 years.
“Millennials are moving away from traditional ‘all-inclusive’ software suites like Adobe Creative Cloud and moving towards lighter, browser-based ‘use case’-based editing tools,” said the StoryBlocks CEO TJ Leonard. “And this change has a direct impact on how creatives find and integrate storage media into their projects.”
Perhaps less surprisingly, creatives over 35 were twice as likely to be inspired by publications, both print and online, while millennials were twice as likely to be inspired by YouTube. Pinterest and Facebook rank second and third among sources of inspiration for creatives under 35.
Millennials are also more likely to use stock media for full-time employment 50% vs. 44 for full-time work, ”said Leonard. “Younger workers don’t outsource content development to design or create the way many older professionals do, so they think differently about the editing process. “
Leonard suggests that the generational disparity has already created trends towards more authentic images that are more like social media feeds, but these trends could also influence software. “The way the younger generation of artists prefer to access stock media will give market share to a new category of lighter, browser-based products. The winning products will tightly integrate tools, storage media and publishing capabilities, ”he said.
StoryBlocks emerged from VideoBlocks last year when the video stock platform expanded into additional categories and merged its GraphicStock images into one platform.