Infinity des Lumières brings together regional leaders in art, design and fine crafts

UNITED ARAB EMIRATES: Infinity des Lumières, the region’s largest immersive digital art center, today hosted renowned experts in art, design and fine crafts at a networking event organized in partnership with the Institut Français du Savoir-Faire (INMA) and the National Association of Living Heritage Companies (ANEPV). The event brought together various stakeholders in a common vision to promote connection through innovation in art and heritage, with a focus on the potential of the craftsmanship industry in the GCC region.

The Institut du Savoir-Faire Français (INMA) is a public utility association that promotes French know how, locally and internationally, by supporting companies labeled Living Heritage Companies and managing the Living Heritage Company (EPV) label. This prestigious and powerful government certificate was created in 2005, to promote French companies that embody the essence of French know-how.

The president of INMA, Luc Lesénécal, declared: “By providing all its support to companies involved in living heritage and crafts, INMA is fueling strong economic growth by relying on initiatives such as the Export Recovery Plan led by Business France.

The 1,371 EPV-labeled companies are brought together by the National Association of Living Heritage Companies (ANEPV), which contributes to their growth and visibility, everywhere in France and abroad. They are divided into Tableware, Culture & Communication, Gastronomy, Architecture & Built heritage, Fashion & Beauty, Furniture & Decoration, Leisure & Transport, Industrial equipment, Medical and mechanical.

President of ANEPV, Tristan de Witte, explained: “The know-how sector is an important contributor to the French economy and to the country’s international reputation, since 80% of EPV certified companies export their products, generating a total cumulative turnover of more than 8 Billions of Euro’s.

Speaking of the cultural potential of combining French know-how with innovation in art and heritage, Wael Soueid, executive director of Infinity des Lumières, said: “With the stunning, immersive digital art exhibits, Infinity des Lumières brings the future of art to Dubai, uniting people of all ages, cultures, interests and nationalities through shared multisensory experiences.” Synthesis of innovation and connection, a pioneering cultural platform, Infinity des Lumières reflects the energy and strategic vision of Dubai.

“By organizing this event, Infinity des Lumières seeks to contribute to the creative economy of the United Arab Emirates, by expanding the opportunities for collaboration and partnership with regional actors who share our vision of innovation in art and heritage. », Concluded Soueid.

About the Infinity of Lights

Infinity of the Lights is the Middle East’s largest and most impressive digital art center, showcasing stunning, immersive exhibits that merge great art with music and innovative technology to bring the future of art to Dubai. , like a fascinating, memorable multisensory experience.

With 130 projectors and 58 speakers, in an impressive 2,700 m2 space within the Dubai Mall, it brings iconic and contemporary art to life through 3,000 moving HD digital images.

Its digital facade is the largest in the Dubai Mall – a magnificent art projection with a total exhibition area of ​​200 m2. Its exclusive boutique offers a selection of prestigious designs inspired by art and unique cultural brands.

As a regional epicenter of pioneering cultural expressions, Infinity des Lumières offers endless possibilities to be at the center of art, in total immersion and in connection with it.

Media contact:
Havas red
Sarah skaf
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© Press release 2021

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