Local advertising agency dutifully recognized for creative contributions during COVID-19
Design on Edge wins 17 awards in advertising, web design and graphic design.
At the height of the COVID-19 pandemic, Design on Edge was busy helping dozens of small businesses stay afloat and deliver their services in new ways to help the community. Their efforts have not gone unnoticed. During the 2021
Reno ADDY Awards presented by the local chapter of the American Advertising Federation, they won 17 awards in the advertising, web design and graphic design categories.
ADDY recognizes the best in publicity, with winners submitting powerful work that stood out in the community in 2020. This year’s awards show took place virtually from the comfort of the nominees’ home, as they were getting up slippers with house cocktails in hand. Design on Edge was honored to receive recognition for the work done, much of it for community programs.
“Having our work recognized in such a critical year, when our company was working virtually, was what made it meaningful,” said Courtney Meredith, owner of Design on Edge. “At Design on Edge, we strive to be a collaborative force and responsible member of our community while remaining committed to the organizations we love. We responded immediately to the crisis to represent the marketing efforts of the Riverwalk District, a group of over 75 businesses directly affected by business closures, in addition to over 20 other businesses in our area. Ultimately, we have become a resource for our peers, the media, and small businesses. “
Notable projects for which Design on Edge received awards included Reno Resilient, an online resource developed in partnership with MUSE Group, another local advertising agency owned by Jaclyn Coleman. This online platform features local experts who guide free online courses, while empowering individuals to learn new skills and help significant causes during the COVID-19 crisis. Additionally, Nevada Green Business was introduced as a new certification program for the state of Nevada focused on educating small businesses about sustainability.
ADDYs are the advertising industry’s largest and most representative competition, attracting over 50,000 entries each year in local competitions. The mission of the competition is to recognize and reward creative excellence in the art of advertising.
Design on Edge won the BEST OF SHOW and two GOLD awards for Reno Philharmonic Pops on the River; BEST OF SHOW and GOLD for Reno Resilient; GOLD and SILVER for The Office Bar & Lounge; SILVER for Getaway Reno / Tahoe Magazine and Luxea Global Auctions; and four BRONZE awards for Britton for Reno (Reno City Council Candidate 2020), Nevada Green Business and Luxea Global Auctions.
Following the local awards, the agency won three SILVER awards at Regional District 14 ADDYs with agencies from Reno / Tahoe, Sacramento, and the Greater San Francisco area represented. The winning work was for Reno Philharmonic Pops on the River and Reno Resilient.
ABOUT THE EDGE DESIGN
Design on Edge is a boutique design agency based in Reno, Nevada, a full-service design studio specializing in design, logo development, branding, advertising, campaigns and website design. We are collaborative problem solvers who listen to our clients’ challenges and find smart, creative solutions delivering effective and impactful creative campaigns based on decades of experience.
For more information, visit designonedge.com.