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I’ve never used an app more than once that I didn’t like or made me think about how to use it. Design is just too important, and a good design is a sure way to keep your app on your customer’s phone.
Not only does design influence your customer’s behavior, it also stimulates perceptions and to some extent helps you get access to the App Store star list.
While it’s natural to think of design as look and feel, it’s so much more than that. Design refers to the form and function of your app and how your customers will navigate it. Design means making sure you deliver a fantastic overall user experience.
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There are three things you need to focus on for a better-designed app (a creative vision highlighted by Google). First of all, delight your customer. Appearance is the first point of contact for any customer who comes across your app store page or microsite. And when it is one application among many in this category, it is better that it stands out in terms of graphic design.
Second, make life easier for your customer who will use your application. It should be so easy to use that your application does not need to be accompanied by instructions. The interface must be intuitive. The only way to test this is to create an interface and let your potential customers play with it. Study their behavior and improvise.
Finally, integrate a well-designed product with one that is personal and at the same time allows your customers to discover new ways of doing things. To give you an example, a crowded marketplace filled with to-do list apps was faced with Clear, a beautifully designed application.
Let’s take a look at some resources that will help you create a stunning design for your mobile app.
1. pttrn. A curated library of over 2,900 user interface templates for iPhone and iPad, pttrns already has over 2 million page views per month. Use it as inspiration for the design of some of the best apps available. Of course, you can adapt the designs to Android apps as well.
2. TETHR is a completely free iOS design kit from InVision that offers eight Photoshop document files and 138 templates with over 250 components that you can incorporate into your designs.
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3. Android app models. Specific to the Android operating system, this website offers design inspiration with over 1,600 screenshots of beautifully designed and functional apps in 31 categories.
4. Unsplash. Finding good quality stock photos to use in your app or its associated microsite can be a challenge, and there are costs associated with it. Unsplash is a great resource for finding royalty-free, high-resolution photos that you can use however you want.
5. IOS Fonts offers a list of default iOS fonts in one place with a total of 260 faces for iPhone and iPad. You can type the text in the preview box and see the result of its appearance.
6. Application icon template is a free Photoshop resource that helps you create app icons for iOS, OS X, and Android apps on the go. This tool has built-in textures and colors and it automatically renders all the different icon sizes required on Android and iOS.
7. Look back. This tool allows you to see how people are actually using your app so that you can create a better user experience. It can also track bugs. It’s a great tool for building a more usable app.
Have you used other tools that have worked for you? Please let us know in the comments section below!
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