Trends in mobile application design are constantly evolving in line with technological advancements. Keeping abreast of trends and developments is essential for application designers and businesses. The design of your mobile app is very often the first thing customers will see. You’ll want to make sure your users are impressed with the experience.
Below are some of the most recent and relevant trends in mobile app design. Take a quick look at how advancements in technology are incorporated into applications, where the opportunities lie, and how to deliver the best user experience.
1. Voice search optimization
Modern technology has started to listen more carefully to its users. According to Quorcreative, voice purchases are expected to reach $ 40 billion by 2022. Voice functionality is increasingly being integrated into mobile applications. Now we have voice shopping, voice-activated smart home control, and voice searches, as a few examples.
“The enormous success of smartphones and their on-board virtual assistants – like Siri or Google Assistant – has contributed to an acceleration in the use of voice search”, according to Statistical.
Alexa, Siri, Google Assistant, and many other AI-based voice control apps are the market leaders in these developments. Consider the increased expectations they create for users when you design your app and make decisions about its functionality.
Mimicking the user experience of popular consumer apps reduces the learning curve for new users. Review the most popular apps in your niche and decide what suits your design.
2. Virtual reality and augmented reality
Virtual reality and augmented reality technology are increasingly popular. Both are intended to dramatically change the way we buy and communicate.
As for applications, augmented reality is currently more prevalent than virtual reality. Most modern mobile phones – for example, Apple iOS – are designed with AR functionality. You don’t need to buy additional products to experience AR, which makes it more accessible and widely used.
One of the first apps to popularize the use of AR was Snapchat. In 2017, Snapchat launched its face swap feature. Instagram was quick to follow suit. Today, AR functionality is commonly used on most social media platforms. Since then, AR has made great inroads into the app market.
There are apps with AR functionality for e-commerce, fitness screening, and makeup apps, in addition to games and entertainment. The popularity and functionality offered will increase as devices become more powerful and mobile networks faster.
AR is immersive. People are intrigued by AR because it allows them to experience things differently. For example, you can try a virtual product. Or, as in the case of the Ikea app, you can see what the furniture in your home would look like. This is invaluable information for any customer who is considering making a purchase.
Virtual reality is still a few steps away from augmented reality. There are apps with VR functionality, but so far there are fewer. Depending on the application you are designing, consider including AR functionality where applicable.
3. Video interactions
Video conferencing applications are among the popular technologies that are making major breakthroughs. The importance of video as a medium of communication will continue to be high for the foreseeable future. This will be all the more true as people increasingly work from home and go online virtually.
There are many inventive ways to use video in an app. At a minimum, video is something you’ll want to consider when considering news. web development trends.
For example, small and medium-sized businesses can connect with customers through video shopping. DROPD, which combines online shopping and live video broadcasts presented by social media influencers, is one example of the many ways apps use video.
Applications that include video calling functionality frequently borrow familiar UI elements from popular messaging applications. An example of this would be WhatsApp.
4. Engaging data visualizations
Data visualization has a huge impact on user experience. If you are developing an application that will convey a lot of information, think about the best way to go about it.
Many application developers adopt a flat design style for data visualization charts. The flat design is simplistic and allows for a clutter-free user interface. The UI developers for the app pictured below used a flat design in combination with contrasting pastel colors to create a visually appealing interface. All icons also use flat design.
Another important factor is the choice of color. Use colors in a way that people are familiar with. For example, it is safe to assume that the red numbers above are negative and the green numbers are positive. Using familiar formats will improve customer experience. This is something that is unlikely to change, regardless of the latest trend in app design.
5. Convincing scanning experiences
One of the most important advantages of a smartphone over a laptop has always been the ability to slide. Your only constraint is your creativity when it comes to improving the scanning experience.
In the example below, users walk through the application integration process. Key information about the application is conveyed in a few logical steps. Animated visuals make the process engaging.
Physical buttons take up more space on the screen, which is why swiping has become a common method of engagement. Use it to your advantage by streamlining or simplifying your interface.
Summary of current trends in mobile app design
Mobile applications are gradually evolving towards entirely new voice interfaces. Designers have also started to implement cutting edge voice interfaces powered by artificial intelligence and automation of robotic processes and enhanced by fantastic motion design effects.
Current trends in mobile app design revolve around putting the consumer first and finding the most user-friendly approach. Instead of following trends at face value, figure out what works best for your business and your audience. For some audiences and applications, for example, a native application may be the optimal choice, and for others a cross-platform application using React Native or Flutter.
When you put your customer first in your design plan, you gain their loyalty and appreciation, as well as their trust in your product and brand.